Our Marketing Advantage

We have years of experience negotiating and strategizing which in turn gets you the absolute best price possible. Many agents are interested in making a commission from you; we are interested in developing a long term relationship. We do very little advertising of our services; we primarily work on a referral basis, and always based upon solid results. (References available upon request)

In recent years there has been an increase in "rookie" agents in the field. Be careful. If you entrust a large transaction with someone with less than a few years experience, be sure they have plenty of supervision by an experienced professional. Being nice to a family friend who is in real estate, or not interviewing Realtors® can easily cost you tens of thousands of dollars.

Online Marketing
Recent studies have reported that 75% of all home buyers use the internet to find their new home. The utilization of various web sites including but not limited to Multiple Listings Services (MLS's) which in turn post to web sites like Realtor.com, Prudentialcal.com , Movoto.com and major portals like Google.com and Yahoo.com as well as niche advertising like craigslist.org are some of the key resources we use and to advertise and buyers use to find the home they are looking for. We make sure that your home has the best online presence available to match the perfect buyer with your property.

What do we do that others rarely ever do?
Unfortunately, most agents do not understand how to fully utilize a computer or the web. Therefore, marketing tends to lack essential items that help sell it, such as great descriptions, digital photos, and numerous web site submissions. Pictures, descriptions, and extreme exposure are required.

Many listings in your area do not have digital pictures or few poor images. Have you ever looked at a listing and decided to not look at a certain property because there was no photo? All of our listings have a minimum of 10 photos.

We know how to search numerous listing services, tax records and other web sites for hard to find properties, and are able to immediately determine its value based on comparable sales. Most agents only use one MLS to look for listings and never utilizing the sophisticated search functions and notification tools available.

Print Advertising
We automatically advertise in the Los Angeles Times Photo Ads which are placed in the Saturday and Sunday's Home buying Guide section. Pasadena Star News Classifieds and open house section and Caravan Express and Dream Homes Magazine (when applicable). We also send property postcards which are printed and mailed to prospects and neighbors within your community.

Advertising to Realtors®
Broker Caravan is a very important way to advertise your home. We always host your property on the local broker caravan. This is a "Broker" open house, which allows local agents to preview your property. Prudential Relocation is a very important way to expose your property to buyers relocating from out of the area who are looking for properties just like yours. When you list your home with Prudential, you are automatically listed and brought to the attention of Relocation clients moving to the area.

Other Advertising
As soon as we set a date to list your home, we make sure that a sign is visibly placed on the property, brochures with photos and property information are placed in the home for Realtors and prospective buyers. Open Houses are held every weekend until you have an accepted offer.

In listing your property, we will make sure that it has the best possible visibility and we will keep marketing your home until it is sold! Thank you for considering us in the process of listing and marketing your property!


Share

sign up | contact | privacy and terms of use

thesunnieroad.com™, theroadconnection.com™. All rights reserved. DRE#01362627
Brandon Road & Partners are licensed Realtors® with Prudential California Realty, 540 S Lake Ave., Pasadena, CA. 91101